Why the Hummingbird?

The Hummingbird has featured as Nectar’s Logo for over 4 decades, but why the Hummingbird?

Hummingbirds are among the smallest of bird, some being only three inches tall and weighing the same as a penny. They have little control of their surroundings but have a capability to respond to changes making it able to survive in the most challenging of environment.

They are extremely resourceful, migrating in winter flying as far as Alaska to Mexico – often with severe weather blowing them off course. However, they are flexible and determined with the unique ability of carefully navigating weather patterns to stay on their path.

The Hummingbirds unique durability resonates with Nectar. We respond quickly, show flexibility and determination, respond to changes and survive in the most challenging of environments. Like the Hummingbird, we will continue to adapt and carefully navigate our path to becoming globally recognised as a world-class terminal operator, cargo handling specialist and port services provider.

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Ellie Langdon